Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
Elaborating on this, Dr. Manikantan and Dr. Nisha Manikantan, senior ayurvedic doctors at Sri Sri Ayurveda centre said, "Swine flu invades the body because of a breakdown in immunity. And Ayurveda offers simple & effective remedies to boost immunity & build resistance.
'Things are going to change. I know they are going to change,' Sri Sri Ravi Shankar tells Rediff.com's Savera R Someshwar.
The strategies that the gurus adopted to build their successful business empires over the past two decades could hardly be adopted by businesses that openly claim to be businesses, points out Somasekhar Sundaresan.
'We have lost 70-80 per cent of our business from foreign guests.'
Stating that Art of Living (of Sri Sri Ravishankar) and Ramdev are doing good work, Gadkari asked them to start ayurvedic spas to give massages and ayurvedic treatment at these islands being opened up.
Ravi Shankar mulls taking his products, available at 600 outlets, to 2,500 stores by 2017; others have plans, too.
Be it consumer products, lifestyle or entertainment, spiritual gurus are stepping into business and are finding success
'Merely keeping low price may help in the lower segment initially but people have become much more aware and careful about their health and it will eventually determine value for money.'
Set to return to the international circuit at Denmark Open, India ace shuttler P V Sindhu, on Friday, said winning the silver medal at Rio Olympics has given her a lot of confidence and she would look to play without any pressure in the upcoming events.
The main event, which is being held at Capitol Complex, is likely to be attended by around 30,000 people out of the total 1,20,000 who have registered themselves.
Yoga has been an intrinsic part of Indian ethos for over 5,000 years. While India is champing at the bit ahead of International Yoga Day that falls on Jun 21, Swati Snigdha Suar lists out the ten most famous yoga gurus of the country:
The Vivekananda Yoga University was jointly launched on Tuesday by minister of state for external affairs V Muraleedharan and chairperson of the standing committee on external affairs P P Chaudhary during a virtual event held at the Consulate General of India in New York.
'Wherever in the world there is political instability, those countries are beset with severe crises today. But India is in a much better position than the rest of the world due to the decisions taken by my government in the national interest,' President Droupadi Murmu said in her address to both Houses of Parliament.
Today, it is modish to be part of a yoga class, to post stories on Instagram while striking an impressively complex asana in a bralette and crop-top paired with neon yoga pants, to bond over green tea and yoga bars after a strenuous session at the studio and have subscriptions to yoga studios, not ashrams, says Manavi Kapur.
Here's the full text of President's Ram Nath Kovind's address to the joint sitting of both houses of Parliament on the first of Budget Session 2022.
As the pandemic unfolded, the India-China relationship has come under severe stress. To restore normalcy, agreements between the two countries must be respected scrupulously in their entirety. Where the Line of Actual Control is concerned, any attempt to unilaterally change the status quo is unacceptable, declares External Affairs Minister Dr Subrahmanyam Jaishankar.
The Grand Old Lady of Yoga V Nanammal was the oldest recipient of the Padma Shri on Republic Day this year. Archana Masih met the nearly 100 year old yoga guru who does not wear glasses, has never been to a doctor and can do age defying twists, hauls and bends.
For distressed farmers in Mandya district of Karnataka, Madhuchandan is a true saviour.
Why must Indians adjust their time-tested system because of what the West needs, asks Sanjeev Nayyar.
Satvik food is de rigueur this time of the year in most Western and Northern Indian homes, say chefs and food historians Arundhuti Dasgupta and Shally Seth Mohile.
Occupational therapist Dr Indu Tandon tells you how to take care of your spine, joints and bones.
'It is a great misfortune that the Nehruvian Stalinists of India have colluded with the grand project of demeaning and destroying Sanskrit. Today, the number of Sanskritists in India is low, and falling,' says Rajeev Srinivasan.
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